Why at construction cost

The entry price equals construction cost. Every expense is backed by invoices and receipts.

That means there’s nothing to earn before the property opens. The markup that usually goes to a developer on the day of sale simply isn’t there.

The company earns alongside the investor, and later than them: GRC keeps at least 30% of the project company, earning from the same operating profit as every other co-owner.

Add up all three decisions — boutique format, a rare location, entry at cost — and the investor ends up with a stake in a running business, priced like construction.